Title: Influencer Pdf Building Your Personal Brand in the Age of Social Media
–Iskra Lawrence, Aerie Model and Instagram star (@iskra)
If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it's going. In this book she'll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to charge
Plus tips on:
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitors
Whether you’re just starting out or you're ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money—all while doing what you love.
An in-depth look at what influencers do from an expert who deals with influencers all day long. FULL DISCLAIMER - I am featured in this book.My name is Heidi and I am an influencer. I am a normal person - no model looks.nor figure ( I am a size 6-8) but I do know how to use makeup and work my angles : )I started building my following on Instagram a few years ago and after reading the book I would definitely say - BUY THIS BOOK and TAKE NOTES.Brittany Hennessy (like a lot of the women featured) cut her teeth on social media. She started her own blog years ago and made money off it, worked at agencies big and small and thanks to her acute professional knowledge on what works and doesn't on social - landed a position as Director of Influencer Relations at Hearst Publications - where all she does all day every day, is work. with. super. influencers.So do you think she knows what she is talking about?Here's what the book would teach you- what people want to see on Instagram- what it takes to build a following on social media- the types of Influencers out there - anecdotes from influencers (normal people with strengths and weaknesses) who have built themselves from the ground up.- what an agent could do for you ( note - you dont NEED one to succeed, but a good one helps you get there faster)- what bad habits to avoid if you want to get campaigns over and overI read some of the negative reviews here and here are my thoughts:- a lot of them just don't like Brittany's message - i.e. you got to do the work.- they say it favors 'people who look a certain way'. Yes social media likes attractive people. That's also true in real life. The good news is though, most people are attractive if they are well-groomed and are genuinely nice and have personalities. And a lot of influencers are not physically perfect - we just know our angles, and if you are not a fashion/beauty influencer per se, concentrate on creating beautiful content. Scott Schumann took photos of others. He has millions of followers.- that being an influencer is just 'a bunch of girls who do nothing but post photos of themselves all day.' .If you ever shadow a professional blogger or content creator , you can easily see taking photos takes probably 5% of our time. The rest of the time we are creating editorial calendars of what to post, pitching brands, creating proposals, planning the shoots, editing and engaging with our audience.So if you want a truly inside look on the world of #influencers , read the book , and get informed insight on what it really takes to become an "Influencer" .HeidiNugget After Nugget of Helpful Information From An Industry Expert As a relatively new influencer, I was looking for some more guidance and came upon Influencer. I find that the biggest challenge whenever venturing into an unfamiliar space is that you don't know what you don't know. Luckily, each chapter Brittany writes is saturated with easily digestible, helpful advice that fuels conversations you need to have with yourself as an influencer. Her voice is heard from front to back and makes it feel like she's sitting down with you and walking you through the tips you'll need. I recommend this to anyone who is looking for counsel from an industry expert on their journey to instagram fame!You need this book if you want to build your brand online There is so much insider information in this book that there is no way to know unless you work in the industry hiring influencers or are already a successful influencer yourself. This book is a great resource to understand how to take your online presence to the next level. It's easy to read and has a lot of actionable advice. There's nothing else like this out there -- glad i grabbed a copy!
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